Farm Day aims to foster a greater understanding of farming among urban Australians through a farming family sharing their life with a city family for a day of 'fun, friendship and understanding'. The experience provides a chance for a city family to share a day with a farming family, see how a modern farm business operates, and understand why farming is important to the urban lifestyle. Farming families are able to help city families understand the business of farming, showcase their farm and the work they do, and enjoy the pleasure of seeing a city family discover the world of farming. New friendships that bridge the rural-urban divide often emerge from FarmDay.